Novembro Azul (Blue November, prostate-cancer awareness campaign) began as an initiative to encourage men to get a prostate exam for early cancer prevention.
Prostate cancer is the second most common type of cancer among men in every region of the country, behind only non-melanoma skin cancer. In Brazil, an estimated 71,730 new cases of prostate cancer are expected each year for the 2023-2025 period. It is currently the second leading cause of cancer death among men, underscoring its epidemiological importance in the country.
To highlight the importance of this cause, Itaminas supported the Novembro Azul campaign run by Instituto Mário Penna for the second consecutive year. Itaminas employees had the opportunity to submit all their questions through a form, which were then answered by Interweg nurse Júlia Gonçalves, who clarified doubts about the exam and prevention.
The videos are available on our YouTube channel and can be accessed at the link: https://www.youtube.com/playlist?list=PL-Uv7CQbehjTndNpSlAAp5cfhkYoWf-7M
On November 17, World Day Against Prostate Cancer, Itaminas’s cafeterias were decorated with the theme, and informational booklets and decorated keychains were handed out so that every employee would be reminded of the importance of prevention and getting tested.
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